About Me

Saqib Hussain

A versatile Digital Marketing Specialist and Senior Multimedia Designer with over 10 years of experience in both creative production and strategic ad campaign management. I specialize in crafting engaging content and optimizing performance across Meta Ads, Google Ads and YouTube Ads.

Core Skills:

Paid Ad Campaigns: Plan, launch, and optimize campaigns to drive lead generation and maximize ROI.
Performance Analysis: Analyze campaign data to improve key metrics like CPL, ROAS, and conversions.
Multimedia Content: Expertise in graphic design, video editing, videography, photography, and 3D animation.
AI Integration: Actively leverage AI-based tools such as Adobe Firefly, MidJourney, and Runway ML to innovate creative workflows and stay ahead of industry trends.

My academic foundation in Multimedia Arts from the University of Gujrat, coupled with an advanced digital marketing certification from LinkedIn Learning, anchors my knowledge in both design theory and contemporary marketing practices. Currently, I’m on a journey to merge traditional design principles with AI-based tools like Adobe Firefly, MidJourney, and Runway ML, exploring the future of creative content.

Professional Experience

Throughout my career, I’ve led multimedia design initiatives in both freelance and corporate settings. Notable roles include:

• I am a Digital Marketing Specialist at Smart Bull Tourism, Dubai, with expertise in social media strategy, AI-driven marketing, and paid media campaigns across Meta and Google Ads. I focus on creating targeted content, optimizing ad performance, and tracking key KPIs such as CTR, CPC, ROI, and conversions to deliver measurable results. My work has generated over 2.2M conversions, improved CTR by 18%, and reduced CPC to an average of 1.13, achieving strong ROI from a spend of 163,505. With skills in multimedia design and data-driven marketing, I help transform engagement into sustainable business growth.
• Senior Multimedia Designer and Social Media Specialist with Saif Sultan Group in Dubai, where I spearheaded social media strategies that harnessed Meta Ads and Google Ads to expand brand reach. My role involved crafting high-impact content, optimizing profiles for brand consistency, and integrating AI insights to stay competitive in an evolving digital landscape.
• Sr. Multimedia Designer at Sazgar Engineering Limited, where I managed end-to-end video production, from camera operation to post-production editing. I was responsible for generating compelling multimedia content for major automotive brands (Haval and Baic), aligning with brand standards and enhancing visual storytelling.
• My earlier roles as a 3D CG Artist and Graphic Designer at Master Tiles & Ceramic Industries and as a Creative Designer at Black Dot Productions laid the foundation of my branding and 3D rendering expertise, skills that continue to define my work in creating cohesive, brand-aligned visuals.

Technical Skills and Interests

My skill set includes creative design, 3D animation, cinematic video production, digital marketing, social media strategy, and ad copywriting. I thrive in collaborative environments where I can work closely with cross-functional teams to produce content that resonates with audiences. When I'm not designing, I enjoy exploring AI, data searching, photography, and videography.

I am currently seeking new opportunities within the UAE that will allow me to leverage my multimedia expertise and continue innovating at the intersection of creativity and technology.